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Whilst Hollywood would be poorer without tales of lost love, breaking up is a painful experience that can leave a person traumatized, grieving, and bewildered. The one thought that keeps them going is the possibility they may be able to patch things up with their lover and start again, but how does one go about achieving this when the ex won’t take your calls or return your emails?

One man who claims to know is T.W. Jackson, whose e-book on how to solve a relationship crisis has become a best seller. Jackson says he always had people coming to him for advice, and his advice worked out. So he set about making it available – at a price – to anyone with a broken heart. But is The Magic of Making Up scam, or salvation for the lovelorn?

Jackson claims to have helped 50,000 people in 77 countries win back their light o’ loves by using commonsense principles. He does not advocate stalking or pestering, and the word hypnosis is certainly not in the instructions, so how does the system work, as reviews show it does for many?

What is the very last thing an abandoned lover feels like doing as their partner walks out the door with a suitcase? It is surely to agree that you must part, and that is exactly what Jackson advises in the very first instance. No begging, no pleading, no crying, just a calm assent to the split-up. It gets harder. Jackson then tells his customer to stay away from their ex: no phone calls, no letters, no waiting about near their new address and no badmouthing them to mutual friends or trying to make them jealous.

While this may be very hard for a person about to lose their love to accept, an objective third party can see this makes some kind of sense. Nothing makes a departing lover run faster than weeping and pleading. And because we are human, nothing makes us more curious and likely to go back to our abandoned ex than a strange silence from his or her end. People want what they can’t have, says Jackson, and that is why they may come back, or at least make contact, if they get the impression their ex is doing just fine without them.

Most relationships can stand at least one breakup, says Jackson on his site, so there is hope for any broken relationship if the customer keeps his head and acts on Jackson’s advice, which includes tips on keeping calm.

Perhaps the most important part of the e-book is the stress on making changes to yourself, to your diet and weight, to your behavior, even the way you dress. No point in luring back your ex if the same problems are going to start up all over again.